I've always had a bit of a thing about Make Up For Ever. I think it's because it's a brand that is easily accessible in Dubai-it's sold in Sephora and Paris Gallery but also has a standalone boutique in Dubai Mall. To me, I've always felt it was quite a 'pro' brand aimed at serious make up professionals but accessible to numpties like me who just love slapping it all over my face.
Ever since the Artist Palette Volume 1 launched I wanted it. To add to my collection of 134,832 other neutral palettes. I bought it from Sephora in Vegas. It was literally the first thing I zoned in on when I entered the store.
The palette is packaged in black cardboard-it's solid enough to not be flimsy but sleek enough to throw into your make up bag when you're travelling. It features 9 shadows, one matte black, one satin fawn brown tone and the rest of the shadows are shimmery. Like very shimmery. They pack a lot of pigment on the lid and have an almost metallic finish-if you like things like Stila Kitten eyeshadow, Make Up Geek foil finish eyeshadows, MAC Veluxe Pearl or the shimmery colours in the Naked palettes then this will be right up your street.
Let me explain the value of this palette. It costs $45 (sadly not available in the UK yet and I haven't seen it in Dubai although I haven't been to MUFE for a while). MUFE sell these eyeshadows as singles for $21 each. So basically you can have 9 shadows for $45 or buy two singles for $42. I needn't say any more.
MUFE offer 198 single eyeshadows on Sephora. That is bonkers. Truly something for everyone but a lot of them are shimmery/iridescent. In this palette every single shade is in the permanent collection meaning that could buy the individual shades if you want to. However, if memory serves me correct the singles are sold as magnetised pans of colour only designed to be put into a Z palette or similar. They do sell a MUFE 1 pan, 2 pan or 3 pan holder to put them in for $1 but I have a couple of singles I have just stuck into a Z palette. Again this is a pointer to the fact this is a 'professionals' make up brand designed for a make up artist to be able to customise a palette. I've also just spotted this on the Sephora website under these shadows:
Add a MAKE UP FOR EVER Mono, Duo, or Trio Artist Shadow Custom Palette Case to your cart for $1. When you add 2 MAKE UP FOR EVER Artist Shadows and a Duo Palette to your basket, a $9/C$10 discount will be applied automatically at checkout. When you add 3 MAKE UP FOR EVER Artist Shadows and a Trio Palette to your basket, a $20/C$23 discount will be applied automatically at checkout. Only one discount applied per order; discount not applicable for orders shipping outside the U.S.
The shadows are all super smooth and easy to blend. Pigmentation is really really good as is the lasting power on the lid.
Small criticisms would be that, I guess some people will feel the palette doesn't offer everything you need for a complete eye look-a couple of matte transition shades would have been useful and this may be a deal breaker for some. It isn't for me because I have those other 134,832 neutral eyeshadow palettes to fall back on and to be honest the satin shade on the middle row is a great crease colour on me. The shades in the palette are really beautiful and right up my street. However I was designing this palette I would have dropped two of the highlight-y shades from the top row and replaced it with a matte transition shade and a darker warm toned bronze-y shade. But I could probably go to MUFE and buy such shades from the 198 strong line up.
I'd love to know if you have tried Make Up For Ever as a brand and what your thoughts are. And how you feel about this as a neutral eyeshadow palette?
PS-that pot of gel eyeliner you can see in the second picture-amazeballs......
PPS-I've been in Sephora today (18th October) and this is in stock in Dubai Mall!