The latest MAC Viva Glam launch sees them teaming up with Miley Cyrus. Now whilst at
If you're not familiar with the Viva Glam concept let me bring you up to speed. Viva Glam is MACs lipsticks range, established in 1994, created to directly confront and raise money and awareness for AIDS at a time when the disease dramatically affected the fashion makeup communities, and was greatly stigmatized as a gay disease. It's first 'spokesperson' was Ru Paul and it's second KD Lang. And over the years a fair few icons have been involved with the project-Lady Gaga, Rihanna, Cyndi Lauper, Nicki Minaj, Mary J Blige, Elton John, Pamela Anderson-the list goes on and on.
100 percent of the proceeds of every VIVA GLAM product go directly to men, women and children affected by HIV/AIDS.
There are now 6 Viva Glam lipsticks in the permanent range and then the celebrity collabs which are limited edition.
The Miley Cyrus shade is a vivid pink in an amplified creme formula-one of my favourite formulas for its opacity and creaminess. This is definitely my go to hot pink for Summer this year!
Do you own any of the Viva Glam shades?