I'm a sucker for a new lipstick formula launch. And I'm a big fan of both Giorgio Armani and YSL lip products so their new additions to my local Sephora had me intrigued-and they're actually both pretty similar!
Giorgio Armani Lip Magnet in 505 Second Skin
I ended up picking up rosy toned shades in both formulas-not intentionally to be honest but actually it makes a nice comparison between the two. Something I have found with both forumlas-they're not the easiest to apply straight from the tube. The Lip Magnet has a pointed 'spade shaped' applicator which picks up slightly too much product and leaves streaks, especially around the outer lip line unless blended really well. I've found the easiest way to deal with this is to line my lips (MAC Prolongwear liner in 'In Anticipation' goes perfectly with both shades), apply the liquid lipstick and then just use the pencil to smooth out the edges of the lip line again.
The Lip Magnet formula feels quite tacky and it doesn't seem to ever fully set. The formula is supposed to be matte but I would say this shade has a definite luminosity to it; it's not flat or particularly drying and it does transfer. What I did find though was it was more drying and likely to cling to dry patches than the YSL. The pigmentation is excellent considering the fluidity of the formula and it felt very lightweight.
I think the shade is really versatile and pretty on, but it definitely doesn't last the promised 8 hours on me. In fact, it failed spectacularly when pitched against pancakes last weekend.
YSL Vinyl Cream Lip Stain in 412 Rose Mix
Of the two, I did find this one easier to apply. It has a longer, diamond shaped applicator and it's a little bit easier to work with, probably because the formula is not quite a pigmented as the Armani. But the formula does feel much 'heavier' yet less tacky and it's very comfortable to wear. It has a much glossier, shinier, vinyl-like finish than the Armani and I did find it to be longer lasting and less likely to cling to drier patches. However, it reminded me of how the older YSL Vernis a Levres Glossy Stains feel on the lips-I didn't feel much of a difference between those two formulas. The pigmentation is definitely not as concentrated as the Armani but this formula is very buildable.
If you like liquid lipsticks without that ultra matte look to them then both of these are a good option. If I had to pick one over the other I would probably go with the YSL because I prefer the feel of it on my lips and the packaging and applicator just nudges ahead of the Armani and I love the glossy finish it gives.